It seems that Swarovski is slowly but surely finding its way to an unexpected land: the gym. Earlier this year, the popular crystal brand starred in a surprising collaboration with Nike, which resulted in two pairs of dazzling sneakers so shiny we practically had to squint at them. And now, Swarovski is back with another partnership, this time with S’well, the company behind the popular reusable water bottles.
To ring in the holiday season, S’well is launching two limited-edition collections that feature its iconic 17-ounce reusable bottles coated with dazzling Swarovski crystals. The Radiance collection includes satin and translucent finished bottles and caps adorned with over 500 hand-applied crystals; each bottle in this collection will cost $ 150. The Brilliance collection, on the other hand, is a bit more over the top, with bottles fully coated with over 6,000 crystals and costing $ 1,500 each. Yes, you read that right: 6,000 crystals. . . on a water bottle that costs over $ 1,000. These things are more glamorous than I’ll ever be, and honestly, I totally agree with that.
Now, before I shake my head at how unnecessarily overkill those bling-out bottles are, there’s a charity effort behind the whole collaboration. Net profits from the inaugural collection will support the Breast Cancer Research Foundation, which aims to prevent and cure breast cancer; Swarovski Waterschool, which teaches children and families about sustainability; and (RED), which supports the fight against AIDS. S’well will donate 20% of net profits from Radiance bottles and 100% of net profits from Brilliance bottles to support these three charitable partners. That certainly makes the $ 1,500 drop on a water bottle a lot more palatable, doesn’t it?
So when exactly can you get your hands on those glorious bottles that will make you sparkle like a diamond at the gym? One of the Brilliance bottles, completely covered in hot pink Swarovski crystals, has already gone on sale on October 1 in honor of Breast Cancer Awareness Month. On November 1, S’well will launch six bottles of the Radiance and Brilliance collections on swellbottle.com and at select retailers. The Swarovski x S’well partnership ends in December with the release of the final two bottles – one scarlet-colored from Radiance and one ruby-colored from Brilliance – on the first of the month.
We can’t just sit here and pretend that these water bottles wouldn’t leave serious marks in our wallets, but we can certainly agree that they’re easy on the eyes and answer an obsession with all that glitters. Plus, they’re for a good cause, so we could start cutting down on a few Starbucks lattes each week to save for one of them. In the meantime, read on to admire the dazzled bottles of the two collections.