Swarovski crystal

Swarovski Crystal Studio Concept Improves Customers Through Technology

Swarovski Expands its Crystal Studio experiential concept store in the United States with a new location in The Mall at Short Hills in Millburn, NJ. The space includes multiple digital screens, a selfie wall, and the Sparkle Bar, where shoppers can browse associates’ individual service styles. The entire store uses an open layout that invites […]

Swarovski crystal

Shakira knocked out the Super Bowl with a Swarovski crystal Gibson Firebird – but she has a surprising history of dazzling custom guitars

Shakira gave an electrifying performance at this year’s Super Bowl halftime show, delivering hits such as She Wolf, Empire, Hips Don’t Lie and a Waka Waka (This Time for Africa) finale alongside co-star Jennifer Lopez. The set even included a short section of Led Zeppelin’s Kashmir. But perhaps the biggest star of the show for […]